Creating with creativity for a lifestyle magazine: content maven.

What transfers an imagination into a plot, what defines the character's personality, what attracts the audience's attention, what brings the author’s visualization to life, what personifies a simple headline, and most of all what adds the essence to any story or shows the writer’s talent is creativity.

As the renowned author Elizabeth Gilbert once said, "Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you."

Creativity isn't just a flattened, 2D craft, it's a whole multiverse on its own. It's about breaking free from the landscapes and travelling into worlds beyond. It's about daring to explore the uncharted territories of possibilities and combining them into already existing conventions. It's about seeing the world through the eyes of a 2-year-old while at the same time pouring their heart out as if a writer’s on his/her deathbed.

It's the freedom given to add spice and sparkle (as per the need) to the already existing narrative. Pushing boundaries in its most extraordinary form can be said to be indulging in the art of creativity.

But what does this multiverse look like on the territory of a lifestyle magazine?

Before describing what it means, a writer must understand its importance for lifestyle writing. While lifestyle might be very subjective from person to person, each one might have their own personifications of art. Art exists in all and it's about their own perception and the way that they hold to be expressed. Art is always signified with creativity and letting the wings flare. That is how the multiverse of creativity is essential for the lifestyle magazine to let the expression of a person in the form of his/her art resonate directly with the heart of a reader.

Now coming to the usage of creativity in the palette of lifestyle magazines, it can be done as follows.

Firstly, it can mean adding an unconventional touch to the already existing traditional outlooks. It's about looking at those similar perspectives with a fresh lens sometimes zoomed in and sometimes out. 

An example of the same can be a feature on eco-friendly clothing brands. In light of the same, the creative way for the same can be a feature of a visionary designer who’s trying to make a statement through his fashion choices by evolving more into innovative material and ethical practices.

Secondly, apart from the whole and sole-ness of the same, it can also mean depicting a part in its unexpected angle but by adding a disparate element that can resonate with readers on a much deeper level.

An example of the same can be showcasing the routine life of a chef. While keeping the rest of the narrative traditional, a part of the story that can draft a headline can be how he might be taking his inspiration from his nostalgic memories. Maybe the chef might be going through his old photo albums. In his photo albums, he finds different memories such as the first time he started his culinary journey or the annual Christmas tradition of him making mud pies with his grandmother. 

While creativity remains a whole entire universe to explore, a lot more possibilities can be crafted related to the use of the same. Maybe creativity can prove a maven if used in headlines or maybe in examples. Maybe in artistic references or just the metaphor used. 

Bottom line, creativity is about embracing your inner maverick, daring to think out of the box, and embarking on a journey that might look like a sore. It's in the hands of a writer to think beyond the brains while letting their heart weave the tapestry of emotions crafting imaginations into a full-blown narrative (Especially when it comes to lifestyle magazine writing).